Old School Printing Press

Since leaving corporate life @ “Upside Downland” I’ve bumped into so many people with a very similar take on the world of printing.  Often times I’m met with ‘you need to get out of that industry it’s dead isn’t it?”  To which I respond “certainly it’s a dinosaur and I often times discourage people from actually printing products at all – I kill the deal before it even happens!!

I call that type of salesmanship UNPRINTING….

It’s not due to the carbon footprint or the save the trees campaign not at all it’s actually due to the nature of social media!  Mailers and postcards truly are not dynamic and eye catching enough to draw attention to a need.  Committing to a need by way of print is truly not the workhorse it once was.  Sure there’s a time and place for postcards and the printed medium however to motivate and captivate you must capitalize on the web 2.0 the Twitter and Facebook business model is undeniable….you must seek it out for exposure!

Evolve Digital has found a niche in the fine-art printing world, a world where printed products are not considered disposable but actually archival!

Enjoy unPrinting and engage one another it’s what we do outside of corporate Upside Down Land.


Painting with Wine must be shared!

Artist Christina Locascio

Christina LoCascio’s passion for wine and art has led her to develop a revolutionary new technique of painting with wine.

While earning her Fine Arts degree from University of California at Santa Barbara, an internship with Touring and Tasting magazine led Christina into the world of wine.  After graduating in 2001, she moved to Temecula in Southern California’s wine country and began working at a winery in all aspects of production.

Tannin Watercolor Giclee

In 2003, Christina made her way back to the Central Coast after taking a job at Artiste Winery and Art Gallery located in Santa Ynez. Her Fine Arts degree along with additional experience at the Laguna College of Art and the Otis Institute for Art and Design eventually led her to become an integral part of Artiste as Marketing Director and Resident Artist. Christina found herself surrounded by two of her greatest passions and into the heart of a project which encompasses an idea she wholeheartedly believes in: that winemaking itself is an art, and that the two are interrelated.

Soon after joining Artiste, a by-chance incident involving a glass of spilled wine and an experimental brushstroke began what has become for this Central Coast artist a wildly explosive career centered around both the art and wine industries. Christina has developed various techniques using wine as her palette, and in the process she has opened an entirely new niche for herself in the world of art. Her paintings have been featured on seven of the Artiste wine labels.

In 2008, Christina parted with Artiste to join Larner Vineyard, her family’s business. She continues to paint and exhibit her wine art at galleries throughout California.

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